Xavier Pinturas
Visual identity and brand site for a family painting and renovation business with 20+ years on the road.
Complete brand system (palette, typography, voice) and a mobile-first brand site with WhatsApp lead capture.
Overview
Visual identity and brand site for Xavier Pinturas, a family business serving Cuiabá-MT for 20+ years. Consistent brand across palette, typography and voice, anchored on a fast, mobile-first site that funnels requests directly via WhatsApp.
The problem
A business with over twenty years of local reputation was losing clients to competitors with no clear differentiation, simply because it lacked credible digital presence. There was no site, no consistent visual standard and no structured channel to receive requests.
Approach
Delivers a visual identity applicable at any touchpoint (palette, typography, voice and patterns), a fast brand site suited to mobile devices, WhatsApp lead capture at every call-to-action and a clear presentation of services offered along with a portfolio of past work.